The origin of this type of fairly uncommon postcards was obscured until recently. By using a series of cross references, I am now able to shed some light on it.
For information of those times, I would suggest reading the first 2 chapters of Oscar Cook's book "Borneo. The stealer of hearts". He was assistant district officer in nearby Tenom.
A member of our society based in Sabah has seen similar cards of Jesselton, Papar, Beaufort shop houses, Labuan and Brunei. He has helpfully suggested that this might indicate that the photographer was based on the west coast. It will be very interesting to find out who he was. My feelers are out on this one for definite.
The present perception would indicate that these postcards were only printed in limited quantities which would not have been commercially viable for the German printers. Even so, the printing of these colour postcards by photogravure or the similar halftone process can be expensive. It was very likely to be a small printing firm of European origin due to the nature of the logo.
St Bride's Church, Fleet St, London
The steeple depicted was more probably to be that of St Bride's Church, Fleet St, London designed by Sir Christopher Wren rather than the one shown in the advertisement with St Maclou at Rouen in France. So why was St Bride's steeple used as the logo while the company was based way up North?
The St Bride Printing School located just off Fleet Street, London was opened in 1895. It provided tuition for local printers and students especially when Fleet Street was the centre of the newspaper industry in London. As it grew in size, it was relocated elsewhere and is now known as The London School of Communication. However, the St Bride Foundation Institute is still on Fleet street. My supposition would be that the original proprietor of Sanbride Press was trained at this institution.
Update: This company probably dated from as early as the 1880s. The logo that was was used on earlier postcards was smaller and simpler. And the earliest postcards did not have any logo and just "sanbride" in small letters on the front on the bottom right side and also in letters as part of the "T" divider at the back.
middle of card
right top corner probably older