These are classified as charity labels and also collectively known as cinderella stamps. They were used to seal letters but it is rare to see them actually used on covers. Nobata stands for North Borneo Anti-Tuberculosis Association and after independence it was known as Sabata or Sabah Anti-Tuberculosis Association.
Historically, TB was quite prevalent in Sabah and a top killer in terms of disease. A catholic priest Father J W Roetenberg who was in North Borneo in the late 1940s and early 50s was appalled by the local situation. He campaigned for better treatment and facilities for TB patients by assisting the government's efforts. In 1952, Nobata was formed. ATA or anti-tuberculosis associations have been around since 1904 when they were first started in Denmark with the production and selling of special charity Christmas seals or stamps. The other European countries soon followed and invariably they were associated with promoting awareness and raising funds to support TB causes. The first American Christmas Seal was produced in 1907.
The Government Printer, Mr V A Spradbrow was the first president of Nobata. Ena Mary, the wife of the last Governor , William A C Goode was also president of Nobata. Other post holders include Tun Fuad Stephens and Tan Sri Richard Lind.
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